ENTREPRENEURIAL MARKETING AND ENTREPRENEURIAL FINANCING PRACTICES: CASE STUDIES OF STUDENT STARTUPS IN INDONESIA

Entrepreneurial Marketing and Entrepreneurial Financing Practices: Case Studies of Student Startups in Indonesia

This study explores the entrepreneurial marketing and financing practices of student-led startups in Indonesia, focusing on the critical challenges these businesses face and the strategies they employ to achieve success.The high failure rates of startups necessitate the development of an entrepreneurial mindset that emphasizes innovation, adaptabil

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